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By following this formula, any legacy brand is able to build brand identity as if it would via advertising, except it doesn’t feel like advertising to the player because they’re playing an adventure that can offer tangible rewards for completing goals,' he added.īuilding an experience on The Sandbox isn’t a matter of simply plugging in the original game code and recreating the graphics in voxel form. Presenting Atari in a new context on our platform where the player’s avatar is immersed in the world of the brand provides fun new ways for fans to interact with the brand. “It makes them feel at home, and if they’re of a certain age, reminds them of childhood memories. “They love the Atari lore and the callbacks to classic games,” said Sebastien Borget, COO and co-founder of The Sandbox. Are these 8-bit games still relevant in the metaverse? Players of The Sandbox - a virtual 64-bit voxel gaming world where players can play, build, own, and monetise the experiences and digital assets that they create - have said yes. Here’s what’s been working well so far.Ītari is a legacy gaming brand with rich history and memorable franchises such as Asteroids, Centipede, and Missile Command. As legacy brands leverage nostalgia to leave their mark on the metaverse, it’s resonating with users. This opportunity has found favor among legacy brands looking to reinvigorate their brand story and reach the growing metaverse audience, one that experts believe will contribute greatly to a metaverse that will generate up to US$5 trillion in value by 2030. Today, the brand opportunity is to be a first mover in this growing space and build loyalty with a passionate audience while iterating growth-focused marketing strategies that cater towards current industry participants. So how does nostalgia create brand value in the metaverse? The interactive, spatial web creates an unprecedented two-way conversation between brands and users.īrands that define a sound metaverse strategy that taps into the needs of their users and fans will be more successful.

With Barbie taking over the world’s collective consciousness this week, it’s clear that nostalgia sells.

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